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DEAL STORIES / BUGATTI RESIDENCES MIAMI

A famous badge has to earn its place in a building.

Bugatti’s proposed Miami residences turn a familiar name into a development bet. The question is whether the design, service and eventual sales can justify the cost of delivering them.

By Ben · Fintok6 min read4 sources ↓
Bugatti Residences Miami rendering, dusk: the whole tower on the Miami River, Brickell City Centre left, yachts on the riverMiami Riverwalk and the Brickell Avenue BridgeBrickell City Centre at night
Proposed tower rendering and Miami reference photographs · Photo credits ↓
PROPOSED TOWER60 stories

Architect’s published project description

PLANNED HOMES183

Versluys announcement, September 2026

PROJECTED SALES$650m

Developer target; not profit or completed sales

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The proposed Bugatti Residences Miami: the developer’s sales projection, the economics of branding and the service promise that must last after move-in. Join the free newsletter to keep reading.

  • Recognition is the starting advantage.
  • Projected sales do not reveal the developer’s profit.
  • There is a real urban site behind the brand.
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4 sources · Research reviewed November 1, 2026