FintokstoriesUnlock the full story →
FOUNDER STORIES / BOB FAITH

He built the business that ran the buildings.

Greystar’s scale comes from three connected businesses: managing rental homes, investing in them and building more. Bob Faith could grow the first without buying every apartment it operated.

By Ben · Fintok6 min read6 sources ↓
Bob Faith, founder, chairman and CEO of GreystarNew Haggin Hall, University of Kentucky (EdR-developed residence hall)Houston, Texas, from the air
Places from the story · Photo credits ↓
U.S. UNITS MANAGED1,014,091

NMHC 2026 ranking, as reported by Multifamily Dive

U.S. OWNERSHIP PORTFOLIO119,160

Same reporting period; a different measure

EDR TRANSACTION$4.6bn

2018 total deal value, including debt

KEEP READING · FREE

Read the full Bob Faith breakdown.

How Bob Faith built Greystar’s management platform, why managed apartments differ from owned apartments, and what the $4.6 billion EdR acquisition added. Join the free newsletter to keep reading.

  • A million managed homes is not a million owned homes.
  • Buying an operator could accelerate the service business.
  • EdR brought assets and a development platform.
  • Ben’s weekly real estate recap, thoughts, and stories in your inbox.

Join the free newsletter →

After joining, sign in below with the same email to unlock this story.

FOLLOW THE REPORTING

The reading room.

6 sources · Research reviewed November 1, 2026